The beauty of Google is that it can almost do everything!
Google Alerts are a great way to enable notifications of New Content of an Alert that you create. For example, you could be notified when there are mentions of your name on the web, or perhaps your business? Or even your Competition? It's very simple to set up and will send you an email notification whenever Google mentions your Alert.
As you can imagine this can be very beneficial to lots of people in various businesses.
For more information take a look at the following link - https://bit.ly/2M2SOEd.